The HERO copywriting formula means Headline, Explanation, Reveal, and Offer. It is one copywriting formula that works well when you need to capture your reader’s attention and persuade them to get your product.
With the assistance of Content AI, you can now effortlessly create headlines using the HERO formula that grabs your audience’s attention and keeps them hooked.
In this knowledgebase article, we will show you how to create a HERO-style headline with Content AI.
1 Creating HERO-style Content
Creating HERO-style content involves crafting high-quality, engaging, and impactful content that resonates with a wide audience. Let us create HERO-style content that can effectively communicate a brand’s values, build trust, and ultimately achieve marketing objectives using our Content AI.
1.1 Enable the Content AI Module
The first step is to head over to WordPress Dashboard → Rank Math SEO. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.
Note: If you ever run out of credits, you can upgrade to a higher Content AI plan that aligns with your requirements.
1.2 Select the HERO AI Tool
Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.
In the Content Editor, click AI Tools and select HERO. Alternatively, you can choose the HERO AI tool from your favourite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.
You will be presented with the HERO AI tool settings. Let’s discuss each of these fields one by one.
2 Available Options in the HERO AI Tool
We’ll now discuss the options available in the HERO AI tool.
2.1 Product Name
Enter the product’s name exactly as you want it to appear in the description you are about to generate. This is a required field and should contain 200 characters or less.
2.2 Product Description
In no more than 200 characters, enter the details of the product in this field. You should enter as many details as possible. Remember to separate the entries with a comma.
Note: If you don’t have a product description, you can generate one using the Product Description AI tool.
2.3 Audience
Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.
See the full list of all the Audience options we offer ➜
2.4 Tone
Select the option that best describes your writing tone in this field. You can type in the word or select from the dropdown menu. You can enter multiple tones.
See the full list of all the Tone options we offer ➜
2.5 Output Language
Select the output language for the content you are about to create. You can choose only one language here. If the field already contains a language, delete it and select a new one.
See the full list of all the Output Language options we offer ➜
2.6 Number of Outputs
Enter one or two into this field, depending on how many outputs you want Content AI to create.
2.7 Generate
After filling in the required fields, click Generate. Content AI will create your headline within a few seconds.
If you want Content AI to suggest more content, click Generate More.
2.8 Insert
Hover over the content you just generated and click Insert, as shown below. It will be inserted into your Content Editor. You can further develop it using the other AI tools available in Content AI.
3 Use Cases for the HERO AI Tool
The HERO AI Tool follows the HERO copywriting framework, which stands for:
- Headline – Captures immediate attention.
- Explanation – Briefly expands on the topic.
- Reveal – Introduces the solution or key message.
- Offer – Provides a compelling call to action.
This structure is highly effective for marketing content, landing pages, social media, and advertisements because it guides the reader toward taking action. Here are some practical ways to use the HERO AI tool:
3.1 Crafting High-Converting Landing Pages
Landing pages need to immediately hook visitors and guide them toward taking action, whether it’s signing up, purchasing, or learning more. The HERO framework ensures that landing page content is clear, engaging, and persuasive by structuring it with an attention-grabbing headline, a brief explanation, a strong message, and a call to action.
For example, a landing page for an online business course would use a powerful headline that speaks directly to entrepreneurs’ pain points, followed by a short explanation, the reveal of what the course offers, and a strong CTA encouraging sign-ups.
3.2 Writing Click-Worthy Social Media Ads
Social media ads must stop the scroll and instantly hook the audience. The HERO AI tool ensures ad copy is structured for maximum impact—starting with a bold headline, followed by a concise explanation, then revealing the main benefit or offer, and ending with a compelling CTA.
4 Conclusion
That’s it! We hope you are able to communicate a solution using the HERO AI Tool. If you still have any questions about using the HERO AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…