Are you struggling to create engaging content that hooks your readers from the very beginning? Look no further! Before, After, Bridge (BAB) is an excellent copywriting formula for such content.
Fortunately, you can quickly create BAB-style content in a few seconds using Content AI. Provide Content AI with the product name, and it will do the research and return with BAB-style content that positions the product as the solution to whatever problem the reader is experiencing.
In this knowledgebase article, we will show you how to create BAB-style content using Content AI.
1 Creating BAB-style Content
Let us create BAB-style content that aims to captivate readers through concise and well-researched information with our BAB-style Content AI tool.
1.1 Enable the Content AI Module
The first step is to head over to WordPress Dashboard → Rank Math SEO. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.
Note: If you ever run out of credits, you can upgrade to a higher Content AI plan that aligns with your requirements.
1.2 Select the BAB AI Tool
Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.
In the Content Editor, click AI Tools and select BAB. Alternatively, you can choose the BAB AI tool from your favourite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.
You will be presented with the BAB AI tool settings. Let’s discuss each of these fields one by one.
2 Available Options in the BAB AI Tool
We’ll now discuss the options available in the BAB AI tool.
2.1 Product Name
Enter the product’s name exactly as you want it to appear in the description you are about to generate. This is a required field and should contain 200 characters or less.
2.2 Product Description
In no more than 200 characters, enter the details of the product in this field. You should enter as many details as possible. Remember to separate the entries with a comma.
Note: If you don’t have a product description, you can generate one using the Product Description AI tool.
2.3 Audience
Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.
See the full list of all the Audience options we offer ➜
2.4 Tone
Select the option that best describes your writing tone in this field. You can type in the word or select from the dropdown menu. You can enter multiple tones.
See the full list of all the Tone options we offer ➜
2.5 Output Language
Select the output language for the BAB-style content you are about to create. You can choose only one language here. If the field already contains a language, delete it and select a new one.
See the full list of all the Output Language options we offer ➜
2.6 Number of Outputs
Enter one or two into this field, depending on the number of outputs you want Content AI to create.
2.7 Generate
After filling in the required fields, click Generate. Content AI will create your BAB-style content within a few seconds.
If you want Content AI to suggest more content, click Generate More.
2.8 Insert
Hover over the content you just generated and click Insert, as shown below. It will be inserted into your Content Editor. You can further develop it using the other AI tools available in Content AI.
3 Use Cases for the BAB AI Tool
The BAB AI tool is versatile and can be effectively utilized in various scenarios to enhance content quality and engagement. Here’s how it can be applied:
3.1 Crafting Persuasive Product Descriptions
When introducing a product to potential customers, it’s important to connect with their pain points and show how the product solves their problems. The BAB framework ensures that product descriptions are not just informative but also emotionally engaging.
For example, if you’re selling eco-friendly laundry detergent, a standard description might just list its features. But with the BAB approach, you can highlight how harsh chemical detergents harm the environment (Before), then show how an eco-friendly option creates a cleaner, greener world (After), and finally introduce your detergent as the perfect solution (Bridge).
3.2 Developing Engaging Social Media Content
Social media is fast-paced, competitive, and requires content that immediately grabs attention. The BAB framework ensures that social media posts are structured in a way that makes them emotionally engaging, easy to understand, and action-driven.
Instead of a generic promotional post, the BAB approach taps into emotions and storytelling. A post promoting a fitness app, for example, might start by describing the frustration of tracking calories manually (Before), then show the benefits of easily tracking meals and achieving fitness goals (After), and finally present the app as the simple solution (Bridge).
This method makes social media content more relatable and shareable, increasing engagement and click-through rates.
4 Conclusion
We hope you are able to create BAB-style content using Content AI. If you still have any questions about using the BAB AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…