Baidu is the leading search engine in China, holding a dominant position in the Chinese-language internet market. Launched in 2000, it operates similarly to Google but is tailored to the unique needs of Chinese users, including strict compliance with local regulations.
While Baidu enjoys immense popularity in China, its recognition outside the country remains limited due to regional restrictions and its primary focus on the Chinese audience.
To add your website to Baidu, you’ll first need to create a Baidu account. This involves registering with a phone number—relatively simple if you have a Chinese number but slightly more complicated with an international one.
After successfully registering and setting up your Baidu account, you can use Rank Math to seamlessly verify your website on Baidu with its Webmaster Tools. Here’s how:
How to Set up Your Site on Baidu?
1. Go to Baidu Webmaster Tools and sign into your Baidu account.
2. Enter your website URL and whether your site is an HTTP or HTTPS site.
4. Click Next “下一步” once you complete the above step.
5. Then select your website’s industry categories.
6. Copy the code under the HTML tag option.
Verify Your Website on Baidu With Rank Math
Once you have your website connected to Baidu, then you can verify your website on Baidu using Rank Math as follows:
1. Go to Rank Math SEO → General Settings → Webmaster Tools → Baidu Verification ID.
2. Paste the code in the Baidu Webmaster Tools.
3. Click on Save Changes.
You have now connected your website to Baidu Webmaster Tools. Now, you can use the dashboard tools to configure your sitemap and robots.txt file.
And that’s it! If you have absolutely any questions about using Rank Math to verify your website for Baidu’s Webmaster Tools – don’t hesitate to reach out to our support team.