If you are a Rank Math user, you might have noticed that data from our Analytics module differ from both Google Search Console and Google Analytics. In this guide, we will show you why there are discrepancies between the Rank Math’s Analytics data and the data from Google.
There are many different metrics that correspond to search traffic, and each one means something different to the other.
Users: Users involve the number of site visitors who have visited your website during the chosen timeframe, including both new and returning visitors.
New User: The number of unique site visitors who visited the site during the selected timeframe. These are the users who have initiated action on your site for the first time.
Sessions: Every time someone visits your site it is considered a “session”. A session starts whenever a user loads a web page and ends after 30 minutes of inactivity. During this timeframe, all activities undertaken by the user such as pageview, click, transaction, etc are tracked and considered as a part of the session. If the same user visits your site again anytime later that day, it is treated as a new session. And, this accounts for multiple sessions for the same user.
Pageviews: Every time someone visits one of your website pages, it is recorded in Google Analytics as a “pageview”.
Now before going ahead with the reasons, you need to make sure that you have connected your Google Analytics with Rank Math.
How Rank Math Fetches Data?
When a new post or page is created or updated (which could be from an import, post/page edit form, post by email, etc), our Analytics module does not actually fetch any of the data from Google instantly. It only updates only the local index that holds essential information about each publicly accessible object on your site, such as posts, pages, categories, users, etc.
All the data fetching from Analytics and Search Console (also from the Adsense) happen in the background, as scheduled actions. You can check these scheduled actions, when you navigate to Tools > Scheduled Actions inside your WordPress dashboard.
Reasons Why Rank Math Analytics Data Are Different from Google
To help you understand the data that Rank Math Analytics offers and how it differs from that of Google Analytics and Google Search Console, we’ve outlined the various factors involved:
1 Rank Math Uses Different Metrics
Rank Math Analytics uses different metrics to calculate some of the data points when compared to Google. The Traffic report of Google Analytics shows the number of users or sessions from all organic traffic sources, whereas Rank Math Search Traffic shows the number of page views by visitors only from Google search.
2 Different Data from Google API
The data you get to see in Rank Math Analytics is the data we get from Google’s APIs. In some cases, Google’s APIs may send different data than what can be seen in their own Dashboard (Google Analytics and Google Search Console). So, the chances are that there can be data discrepancies between Rank Math & Google’s services.
3 Present in Local Index
Rank Math only accounts for the data for the posts (and other objects) that are currently published and present in the local index. If you have moved some content to the Trash, converted to draft, or otherwise eliminated from your site, then those will be counted in the Search Console, but not in Rank Math.
4 Data Differs in Different Countries
You should check the Country option available inside Rank Math, which allows users to filter the data by choosing their respective locations. The default setting is Worldwide, but you can click the drop-down list and select a specific country if you want the corresponding analytics data.
When you select a preferred country, all the reports in Rank Math Analytics will show data only from that country.
5 Ignored Data Points
Rank Math does not store the data related to keywords ranked for positions 100 and higher. Consequently, the clicks/impressions/CTR associated with those keywords won’t be recorded either. These data points are ignored, so we could focus on the data that is truly important for site owners.
And, that’s it! We hope the article helped you in understanding why there are discrepancies between Rank Math and Google Analytics & Google Search Console. If you are still not clear and need more clarification, please feel free to reach out to our support team. It will be our pleasure and privilege to help you as we are dedicated to it.