Google may have rolled out another unconfirmed update to its search ranking algorithm. The update began on February 8, 2023, and lasted until February 9, 2023, just a few days after another unconfirmed update on February 4, 2023.
Several ranking tools have captured SERP fluctuations, and SEO experts have reported significant traffic movements across various industries.
What People Are Saying
Several SEOs have resorted to Twitter to share their thoughts regarding the update. Here’s what Glenn Gabe has to say.
Quick update on the domain name change situation I covered in Dec. The site owner just reached back out. It dropped AGAIN. So whatever G pushed over the past few days (where a lot of sites are seeing volatility) also impacted this site w/a domain name change that went sideways: pic.twitter.com/CX78swzzVU
— Glenn Gabe (@glenngabe) February 9, 2023
And here’s what Barry Schwartz shared on Twitter.
— Barry Schwartz (@rustybrick) February 10, 2023
What’s Next – Dealing With This Update
Google has not announced the rollout of any search ranking algorithm update, and there are no guidelines about the update.
If you’re seeing fluctuations in your traffic, we recommend going through Rank Math’s Analytics. You can take a close look at the pages that have been affected and improve content quality by ensuring that it’s super relevant, helpful, and well-written.
Moreover, you can check for technical issues such as; broken links, slow loading speeds, and other problems that could hurt your SEO.
For more guidance, watch the video below.