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What are Short-Tail Keywords?

Short-tail keywords are keywords that consist of one to three words. They are generic, broad, and used in content that covers an entire topic. 

Short-tail keywords are also called head terms and are often used as seed keywords. They also have a high search volume and are intensely competitive.

In many cases, the short-tail keyword is the first search query used by a person researching something. Then, as the searcher gets a grasp of the topic, they begin to search for mid and long-tail keywords to get specific insights into parts of the topic.

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