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What is People Also Ask?

People Also Ask (PAA) is a Google search result feature that displays a series of questions related to your search query. It is displayed below the top results on the search results page.

People also ask

When you click on a question in the People Also Ask field, the question box expands to reveal the answer along with the site name, URL, and clickable SEO title of the page from which the answer was extracted.

 People also ask field expands to reveal the answer

The People Also Ask feature is intended to predict and address common questions visitors may have about the topic they searched for. By recommending the questions and providing their answers beforehand, visitors can explore different areas of a topic without entering multiple search queries into Google.

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