If you’re only using third-party tools for keyword research, you’re overlooking one of the most underrated (and completely free!) resources out there—Google Search Console (GSC).

I’ll be honest, I used to underestimate it too. For a long time, I would occasionally pop in to check impressions or fix crawl errors. But once I took the time to explore the data, I discovered a treasure trove of keyword insights, straight from Google itself.

In this post, I’ll show you four simple yet powerful ways to use Google Search Console for keyword research.

So, without any further ado, let’s get started.

Have you ever wondered how to make your business stand out in local searches and attract more customers?

Google Business Profile posts can be a game-changer. These short updates give you the ability to share important announcements, promote events, highlight special offers, and showcase your products directly in search results and Google Maps.

In this post, you’ll learn how to engage your audience and grow your business with the help of Google Business Profile posts.

But before diving into the “how,” let’s first look at why these posts are so important for your online presence.

Optimizing your Google Business Profile with the right keywords is the most efficient way to boost your local search visibility.

When potential customers search for businesses like yours, keywords help match your profile with relevant queries, allowing you to appear more frequently in local search results.

If it’s not just about being visible, it’s about being found by the right audience at the right time.

In this post, you’ll learn how to strategically add keywords to Google Business Profile so you can attract more local customers, improve your visibility, and stay ahead of competitors.

So, without any further ado, let’s get started.