Category: SEO Basics

Google’s AI Overviews are changing the way search results look and work. Instead of just listing links, Google shows quick AI-generated summaries at the top of some searches. These overviews give users instant answers, often pulling info from multiple websites.

So, why should you care? As per our research, 64% of searches include AI overviews.

If your content gets featured in an AI Overview, it can bring in more visibility, clicks, and traffic, even if you’re not ranking #1 in traditional search results.

In this post, we’ll show you how to optimize your content to rank in AI Overviews. 

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Getting a startup off the ground is no easy feat.

Between building your product, finding your audience, and managing limited resources, it’s easy to push SEO for startups to the bottom of your to-do list.

But here’s the truth: search engine optimization isn’t just for big companies with massive marketing budgets—it’s one of the most powerful and cost-effective ways for startups to attract targeted traffic, build brand authority, and generate consistent leads over time.

By investing in SEO early, you set the foundation for long-term growth without relying solely on paid ads.

In this post, we’ll walk you through everything you need to know about SEO for startups—from choosing the right keywords and optimizing your website to creating content that ranks and earns backlinks.

So, without any further ado, let’s get started.

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Have you ever wondered if there’s a way to structure your website that not only boosts your search engine rankings but also helps visitors easily find valuable information?

That’s exactly what topic clusters do.

A topic cluster is a content strategy where a central pillar page covers a broad topic. Surrounding this pillar page are several related cluster pages, each dividing deeper into specific subtopics. These pages are all linked together through internal links, creating a clear and connected content structure.

This approach helps search engines understand the relationships between content pieces, boosting topical authority and improving visibility for a wide range of keywords.

In this post, we’ll discuss everything you need to know about topic clusters and help you create them. So, without any further ado, let’s get started.

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Have you ever scrolled through search engine results and felt drawn to click on a link, not because of the title, but because of the short description below it?

That small snippet of text is called a meta description, and it plays a significant role in shaping the audience’s first impression of your content.

A good meta description can distinguish between someone visiting your website and choosing a competitor’s link.

But what exactly makes a meta description “good,” and how can you create one that grabs attention and aligns with your audience’s search intent?

In this post, we’ll discuss how to write meta descriptions that engage, inform, and drive clicks. From understanding the ideal length to including the right keywords, you’ll learn actionable strategies to create meta descriptions that stand out in the search results.

So, without any further ado, let’s get started.

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When you manage a website, you might wonder whether using subdomains is a good idea for SEO. Should you keep everything on one domain, or split content into subdomains for better organization?

The truth is, subdomains can help in some cases, but they also come with their own challenges. If you’re not careful, they can hurt your rankings instead of helping.

In this post, we’ll break down everything you need to know about subdomains and SEO. We’ll discuss when to use them, how to optimize the content, and tricks to help improve SEO for subdomains.

So, let’s dive in and take the mystery out of subdomain SEO!

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