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20+ Best Free SEO Tools to Skyrocket Your Website’s Traffic

20+ Best Free SEO Tools to Skyrocket Your Website’s Traffic

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When you’re creating content for the web, it’s necessary to blend your content strategy with a search engine optimization (SEO) plan. This ensures that your posts are finely tuned for optimal performance.

The silver lining in this scenario is the availability of various Search Engine Optimization (SEO) tools. These free SEO tools help enhance online performance without breaking the bank.💰

From keyword research to technical SEO analysis, these tools cover diverse aspects of optimization, improve website rankings, and ultimately drive organic traffic.

15 Best Free SEO Tools (You Won't Believe It)

So, without any further ado, let’s get started.

1 What Are SEO Tools?

SEO tools provide information and warnings about how well your website is doing.

These tools can find areas where you can do better and highlight problems that might be stopping your website from showing up on search engines.

The SEO tools can help you with various factors like:

  • Keyword Research
  • SEO
  • Technical SEO
  • Analytics
  • Site Speed
  • Content Optimization
  • Local SEO
  • Structured Data and Schema Markup
  • Rank Tracking
  • Link Analysis
  • Competitor Analysis
  • Security

SEO tools are incredibly useful – but you need to understand how to use them to get the most out of them. Let us understand the free tools available in each of these categories.

2 Best Free SEO Tools

If you’re looking to get started with SEO or want to achieve better results without spending money, here are the best free SEO tools you should be using.

2.1 Keyword Research Tool

Keyword research tools are essential for understanding the language and the queries your audience uses in search engines.

Google Keyword Planner

The Google Keyword Planner is a powerful tool designed to help in the essential process of keyword research.

The tool provides a comprehensive overview of potential keywords related to a particular topic or industry. It reveals search volume, competition level, and suggested bid amounts for paid advertising.

You need to enter relevant terms, phrases, or your website URL to generate keyword ideas. Then, review the suggested keywords along with their metrics, paying attention to search volume and competition. You can also download the list of the keyword ideas.

Free SEO tools- Google Keyword Planner

Answer Socrates

Keyword research means identifying the questions people are asking in search engines and providing the most relevant answers through your content.

Answer Socrates is a tool for understanding your audience’s questions and providing valuable answers. It can help you effectively address your audience’s common questions about a subject.

Enter the topic, select the country and the language, and click Search.

Answer Socrates

In a matter of seconds, you’ll receive a various of keywords or keyphrases related to your topic. These are categorized by questions people ask, prepositions, comparisons, and sorted alphabetically.

With just one search, you’ll discover a wealth of fantastic keyword ideas. All you need to do afterward is verify the search volume and competition for each keyword.

Google Trends

Google Trends provides valuable data on how user interest in particular keywords evolves, making it a versatile tool for finding trending topics in the industry.

Start by entering a keyword or topic into the search bar. Google Trends displays a graph showing the search interest over time.

You can analyze the popularity of the keyword-based on geographic locations, time periods, and related queries.

Google Trends example


Soovle is a versatile keyword research tool that provides a comprehensive overview of search queries across multiple search engines.

What sets Soovle apart is its ability to simultaneously generate keyword suggestions from various platforms, including Google, Bing, Yahoo, Wikipedia, Amazon, and YouTube.


Upon entering a search term, Soovle quickly produces a list of relevant keywords and key phrases, organized into categories such as questions, prepositions, and comparisons.

Additionally, Soovle sorts the keywords alphabetically, making it easy for you to navigate through the generated list.

Reddit Keyword Research Tool

The Reddit Keyword Research Tool is an innovative SEO tool designed to help you identify trending topics and keywords within the Reddit community.

This tool utilizes the vast amount of user-generated content on Reddit to provide valuable insights into what audiences are discussing and searching for.

By entering a keyword or topic into the tool, you can quickly access a list of relevant subreddits where discussions about that topic happen.

Reddit Keyword Research Tool

2.2 SEO Tool

SEO tools streamline the optimization process, providing actionable insights and data-driven recommendations.

Rank Math

Rank Math is a comprehensive SEO plugin that assists in optimizing the content for search engines.

It offers features such as on-page SEO analysis, content insights, keyword tracking, and suggestions for improving website rankings, making it a valuable all-in-one solution for effective search engine optimization.

Rank Math SEO tool

The plugin offers a paid version, but the free version itself is power-packed with a lot of features. Below is a glimpse of the features offered by the plugin.

  • 750 free AI credits
  • 18 pre-defined Schema types
  • Google Search Console integration
  • Advanced SEO analysis tool
  • 1-click import from Yoast SEO, AIO SEO, and SEOPress
  • SEO analysis score
  • SEO failed tests
  • 30+ detailed SEO tests
  • Elementor and Divi Integration
  • Automated Image SEO

Rank Math’s Content AI is power-packed with 40+ AI tools to make your writing easy and elevate your content creation process.

Rank Math Content AI

2.3 Technical SEO

Technical SEO tools are essential for diagnosing and resolving underlying technical issues on a website, ensuring optimal performance, user experience, and compliance with search engine guidelines, ultimately contributing to improved search rankings and visibility.

Robots.txt Generator

A Robots.txt Generator is a free SEO tool that helps to create and customize the robots.txt file, which instructs search engine bots on how to crawl and index the site.

This tool ensures proper control over search engine access by specifying which parts of the website should be crawled or avoided, improving overall SEO strategy and site performance.

Robots.txt generator

Hreflang Tag Generator

Hreflang Tag Generator simplifies creating hreflang tags for multilingual or multinational websites.

These tags signal to search engines which language versions of a page are available, ensuring you’re directed to the most relevant content based on the language or location.

Add your desired URLs, select your target country and language, and click Generate.

Hreflang tag generator

Screaming Frog

The Screaming Frog SEO Spider is a powerful, freely available SEO tool designed to crawl websites and analyze various optimization aspects.

It efficiently identifies technical SEO issues like broken links, duplicate content, and missing meta tags.

Moreover, it offers insights into website architecture, internal linking structure, and page load times, helping you optimize your websites for improved search engine rankings and user experience.

2.4 Analytical Tools

Analytical tools are essential for understanding and evaluating the performance of websites. They provide insights into user behavior, identify trends, and inform data-driven decision-making for effective optimization and strategic planning.

Let us discuss the most common free SEO tools used for analytics.

Google Search Console

Google Search Console is a tool used for monitoring how your website performs in Google’s search results. It provides valuable data on impressions, clicks, and click-through rates, helping you assess the overall visibility and effectiveness of your web pages in search.

It offers insights into crawl errors, indexation problems, issues with mobile usability, and core web vitals, enabling you to address these issues promptly and ensure a smooth user experience.

Google Search Console

Google Analytics

Google Analytics is a powerful web analytics tool that enables you to track and analyze the site’s traffic. It provides detailed insights into the number of visitors, their geographic location, devices used, and how they navigate the website.

Additionally, it identifies referral sources, showing which channels, such as organic search, social media, or direct visits, drive the most traffic.

Google Analytics

2.5 Site Speed Tools

It is always a good practice to include a site speed tool in your checklist. It is used for optimizing user experience, improving search engine rankings, and reducing bounce rates by identifying and addressing factors that contribute to slow loading times on websites.

Google PageSpeed Insights

Google PageSpeed Insights is a free SEO tool that assesses the performance of a website by analyzing its page loading speed on both mobile and desktop devices.

Enter the URL of the webpage and click Analyze. PageSpeed Insights assesses your pages for Core Web Vitals.

The tool will also provide actionable recommendations to optimize performance, enhance user experience, and improve search engine rankings, aligning with Google’s emphasis on fast and efficient web experiences.

PageSpeed Insights

2.6 Content Optimization Tool

There are various content optimization tools available that can help you enhance and create your content. Let us discuss them in more detail.

Google Gemini

Google Gemini is a free tool that assists in creating high-quality content.

You can ask various questions, and the AI will provide answers.

For instance, if you want to generate an outline for What is SEO?, the outline will be ready in just a few seconds. It even provides details like the target audience, content goal, and sometimes the primary and secondary keywords, along with search intent.

Google Gemini

SEO Review Tools

SEO Review Tools is a comprehensive suite of SEO analysis and optimization tools designed to help you improve your website’s search engine visibility.

The platform offers a wide range of tools that cover various aspects of SEO, including keyword research, on-page optimization, technical SEO analysis, and backlink analysis.

You can access these tools for free, making them accessible to businesses of all sizes.

SEO Review Tools


Grammarly is used to identify and correct grammatical errors, spelling mistakes, and punctuation issues in real time. It ensures that the content is well-written and error-free.

The tool provides suggestions to improve sentence structure, enhance readability, and achieve a more concise and engaging writing style, indirectly contributing to a positive user experience.

Grammarly example

2.7 Local SEO

Local SEO tools are necessary for businesses targeting local audiences. These tools streamline the optimization process, help manage local business information, and provide valuable insights to enhance the visibility and attract customers within specific geographic regions.

Google Business Profile

A Google Business Profile allows you to transform individuals discovering your business on Google Search and Maps into valued customers by creating a complimentary Business Profile for your physical store or service region.

You can customize your profile effortlessly with images, promotions, posts, and additional details to make a lasting impression.

Google Business Profile

2.8 Structured Data and Schema Markup

Schema Markup enables the display of rich snippets in search engine results, offering audiences more information directly on the SERP. Structured data and Schema Markup tools help to improve how search engines interpret and present your content.

Google’s Rich Results Test

Google’s Rich Results Test is a free SEO tool that helps validate the structured data on a page to ensure it adheres to the schema markup guidelines. This helps identify any errors or issues with the structured data implementation.

Rich Results Test

This tool allows you to preview how rich snippets may appear on both mobile and desktop devices, ensuring a consistent and optimized display.

Rich Results Test

Rich Results Test detects only those structured data types recognized by Google. The Schema Validator tool recognizes all structured data types. Enter the URL or the code snippet to test your structured data, and click the RUN TEST button.

Schema Validator tool

2.9 Rank Tracking Tool

Tracking rankings provides insights into your website’s visibility in search engine results. Knowing how often your website appears in search results and its position helps measure the overall impressions it receives.

Ahrefs’ SERP Checker

The SERP Analysis feature in Ahrefs allows you to analyze the search engine results pages (SERPs) for specific keywords.

Enter a target keyword, and Ahrefs provides an overview of the keyword’s search volume, difficulty, and the number of clicks on the search results.

Ahrefs displays the top-ranking pages for the entered keyword and key metrics such as the number of backlinks, referring domains, and traffic.

Ahrefs' SERP Checker

BrightLocal’s Local SERP Checker

BrightLocal’s Local SERP Checker is designed to help track local search engine rankings.

You need to input your keyword and location and choose the country and language. You can also choose whether to see results from Google Search or Google Maps.

BrightLocal's Local SERP Checker

Analyzing the quality of backlinks is important to ensure a high quality and diverse backlink profile. Link-building tools help in assessing the authority, relevance, and trustworthiness of the websites linking to your site.

Backlink Checker by Ahrefs

Ahrefs’ Backlink Checker is a free SEO tool that provides a comprehensive analysis of a website’s backlink profile, offering insights into the total number of backlinks, referring domains, and referring IPs.

You need to enter the URL of the webpage, and the tool will provide you with the number of backlinks linking websites and analyze the anchor text distribution of the backlinks in no time.

Backlink Checker by Ahrefs


Hunter.io is a versatile email-finding tool that helps to locate email addresses associated with a particular domain or individual. This SEO tool is particularly useful for email outreach, sales, marketing, or recruitment professionals.

The tool also has a Chrome extension.

You can simply enter a domain name into the search bar, and Hunter.io will scan the web to provide a list of email addresses associated with that domain.

The tool also provides verification services to ensure the validity of email addresses, helping you maintain a clean and accurate contact list.

2.11 Competitor Analysis Tool

Understanding your competition is extremely important to outrank them and improve your content strategies.


Ubersuggest is designed to provide insights into website performance, keyword research, content optimization, and competitor analysis.

You can analyze competitors’ websites to understand their strategies. Ubersuggest provides information on top-performing pages, keywords, and backlink data for competitor websites.

Enter the domain of a competing website you want to rank above, and click SEARCH.


Ubersuggest will provide detailed information like traffic overview, top ranking pages, SEO keywords, etc., for the particular domain.

Ubersuggest also has a Chrome extension that integrates easily with your browser.

2.12 Image Optimization Tool

Image optimization is essential as it reduces the file size of images without compromising quality. This leads to faster page load times, improving user experience and overall website performance.


Imagify tool typically offers both lossless and lossy compression options. Lossless compression retains the original image quality, while lossy compression sacrifices a small amount of quality to achieve higher levels of compression.

You can also optimize multiple images in bulk with Imagify. This feature is particularly beneficial for websites with a large number of images, as it streamlines the optimization process.

Imagify settings

2.13 Security Tool

Security tools are necessary for safeguarding your sites, networks, and systems from a variety of cyber threats. These tools monitor traffic, detect anomalies, and block malicious activities to maintain a secure network environment.

Google Safe Browsing Checker

Google Safe Browsing is designed to identify and flag websites that engage in phishing attacks. It is integrated into various web browsers, including Google Chrome, Mozilla Firefox, Apple Safari, and other online platforms.

Enter the URL of the site, and if there is any unsafe content present, it will issue a warning.

Google Safe Browsing

3 Conclusion

SEO is made significantly more accessible and navigable with SEO tools.

These free SEO tools act as invaluable companions to establish a robust online presence. The user-friendly interfaces of these free SEO tools make them accessible to a wide audience, irrespective of technical expertise.

By offering insights into keywords, website health, and overall performance, these tools enhance the visibility on search engines without the need for hefty investments.

Which is your best free SEO tool? Let us know by Tweeting @rankmathseo.

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