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What is a Seed Keyword?

A seed keyword is a one or two-word-long keyword used as the starting point of keyword research. Bloggers develop the seed keyword into the short, medium, or long-tail keyword they optimize their content around.

The keyword discovery process begins with the blogger deciding on a seed keyword. Once done, the blogger will add modifiers to the seed keyword until they arrive at a short, medium, or long-tail keyword.

For example, internet marketing is a seed keyword that can be expanded into internet marketing for beginners and types of internet marketing. These are keywords a blogger can create and optimize a piece of content around.

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