What is a Pillar Page?
A pillar page is a comprehensive, in-depth webpage that serves as a central hub for a specific topic. It provides a broad overview of the topic and links to other pages (called cluster pages) that offer in-depth insights into subtopics related to the topic.
Pillar pages are the main pages in a content hub. Typically, they are the topics around which the content hubs are built. Compared to the cluster pages they link to, pillar pages are very authoritative and will typically rank for highly competitive and highly searched keywords.
Pillar pages provide their host site with a series of benefits. For one, they allow the site to build authority around a topic. They also help search engines understand the hierarchy of the content published on the site.