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What is Pogo-Sticking?

Il pogo-sticking avviene quando qualcuno cerca qualcosa, fa clic su un risultato, va alla pagina web e poi torna ai risultati della ricerca per fare clic su un altro risultato.

The searcher may repeat the same thing with the next webpage and will continue like that until they leave or find the content they want.  

Pogo-sticking usually indicates the visited webpage doesn’t contain the required information or meet the searcher’s expectations. Consequently, it can negatively impact SEO as it signals to search engines that the webpage may not be relevant or valuable to users. 

‘Pogo-sticking’ comes from a pogo stick, a toy that makes brief contact with the ground before allowing the user to bounce into the air.

🇮🇹 Italiano