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What is Pogo-Sticking?

Pogo-kiinni on, kun joku hakee jotain, napsauttaa tulosta, menee verkkosivulle ja palaa sitten takaisin hakutuloksiin napsauttaakseen toista tulosta.

The searcher may repeat the same thing with the next webpage and will continue like that until they leave or find the content they want.  

Pogo-sticking usually indicates the visited webpage doesn’t contain the required information or meet the searcher’s expectations. Consequently, it can negatively impact SEO as it signals to search engines that the webpage may not be relevant or valuable to users. 

‘Pogo-sticking’ comes from a pogo stick, a toy that makes brief contact with the ground before allowing the user to bounce into the air.

🇫🇮 Suomi