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What is an Anchor Text?

An anchor text is the clickable text on a webpage. When clicked, it directs the visitor to a section of the current page or another webpage. This webpage could be on the same site or a different site.

Anchor texts are often styled differently from the other text on the webpage. In most instances, the anchor text is blue and may be underlined. When clicked, the text may turn purple.

When you check your source code, your anchor text will appear as shown below: 

<a href="https://yourdomain.com/best-yoga-poses/">What are the best yoga poses?</a>

  • What are the best yoga poses? is the anchor text shown on the screen
  • https://yourdomain.com/best-yoga-poses/ is the target URL where visitors are directed to when clicked
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