What is a Focus Keyword?
A focus keyword, or focus keyphrase, is a word or group of words you want your content to rank for.
The term ‘focus keyword’ originally referred to a word, while ‘focus keyphrase’ was used for a group of words. However, both terms are now used interchangeably, with ‘focus keyword’ being the more common one.
Including focus keywords in your content is a great way to get traffic to your site. When you optimize your content around a focus keyword, you increase its chances of appearing in search results for relevant queries.
When selecting a focus keyword, you will choose a primary keyword with one or more secondary keywords.
In this case, the primary keyword is the main keyword you want to rank for, while the secondary keywords are the keywords that are closely related to the primary keyword.