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SERP tracking tools have picked up strong signals of SERP fluctuations around September 4, 2021. Some movements in search results were also seen on Sep 3rd and 5th in certain regions, while the spike on Sep 4th was clear and widespread across all regions.

This update is different from the changes that Google announced earlier on September 3, 2021, for the Google News app — as with the current unconfirmed update, the fluctuations are seen widely across many niches, very likely a distinct update.

What Are People Saying?

The discussions from the webmasters and SEO community have been quiet around this update, as it goes with the labour day weekend. Twitter threads and forum discussions are here.

Google’s Official Response

Google has not commented on this update — and that is absolutely normal for a minor update. As we already know, Google makes thousands of updates every year and does not confirm updates unless they would have a significant impact on the search results.

What Next – Dealing With This Update

As it goes with any unconfirmed update, the best advice would be to wait for a few weeks to see if the movements are settling down. Sometimes, this could be one of the several tests that Google runs from time to time and has resulted in a temporary setback in your traffic.

In most cases, these changes might be reverted without any tweaks from your end. And as it goes with the saying, with fluctuations in search results, it is better to remain calm and not to panic, rather than starting to make changes to the parts of your website that is absolutely fine, to begin with. That being said, you might need to check our detailed guide on recovering from an algorithm update, if the events don’t turn favourable.

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