Google might have been possibly rolling out a new search ranking update causing significant spikes in web traffic. The update might have begun affecting many on 6th May, causing a significant drop in traffic for many regions.
Later, there was a surge in web traffic on the 8th of May, which happens to be Mother’s Day. While Google has not officially confirmed this issue, we can expect some time for the search movements to get settled.
What Are People Saying?
Several SEO Experts and webmasters have noticed the spike in ranking and left their views in the Twitter thread.
Google search ranking algorithm update – Google Mother's Day Search ranking algorithm update – seeing big swings this weekend… ICYMI https://t.co/gOFYsvTAFX pic.twitter.com/Zgh5AkiIyo
— Barry Schwartz (@rustybrick) May 9, 2022
Some even experienced the volatility for a few days. They even saw a big drop in ranking keywords, where they previously ranked at the top of search result pages for the same keywords.
So, @rustybrick reported on serious volatility over the past few days, & he's not kidding. I'm seeing some big swings for sites starting on ~5/6. For example, this site is tanking. Big drop in visibility for keywords they ranked #1 for just a few days ago. Some are reviews btw. pic.twitter.com/PlKqLZBMMM
— Glenn Gabe (@glenngabe) May 9, 2022
Google’s Official Response
As of now, Google has not officially confirmed the update. Though Google has not commented anything on this update, we can expect the search algorithm update might still have an effect in the coming days.
What Next – Dealing With This Update
It is better to keep your eye on the site’s ranking and keep a constant watch on our analytics too. Rank Math Analytics connected with your Google Search Console and Google Analytics account facilitates you to monitor the SEO performance of your website right from the dashboard.