SERP Tracking tools are off the chart for over a week-long — signs of a possible search ranking update. The SERP volatility started on September 8, 2021, and carried on till September 15, 2021, which goes for over a week.
In the last few months, we’ve come across a number of algorithm updates, but this update seems unusually long, especially for an unconfirmed update. However, the intensity of this update is not as massive as compared to the core updates.
What Are People Saying?
Several webmasters have expressed their concerns with this long SERP volatility in SEO communities and Twitter discussions.
Google’s Official Response
Google has not commented on this update yet, as it goes with any other unconfirmed update. If your website sees any massive fluctuations in search traffic from Sep 8th to Sep 15th, the best advice would be to wait until things get settled down, as we don’t have any guidelines from Google & the changes caused by this update.
With that said, if you’re looking to follow the best practices and improve the overall quality of your website, you can refer to the official guidelines to find opportunities for improvement. If you happen to notice this update significantly affecting your rankings and traffic in the long run, we’ve put together a guide on recovering from algorithm updates to help you investigate & prepare your website for future algorithm updates.