What Are Brand Mentions?
Brand mentions refers to any online content that references the name of your business, product, or brand. The content could be a blog post, social media post, news article, or product review article.
Many businesses monitor their brand mentions as it gives them unique insights into consumer opinions about their products and services. This is particularly true for product reviews, which prospective customers often read when deciding whether to buy a product.
From the SEO perspective, brand mentions can contribute to your website’s authority and reputation. When other reputable websites or influential individuals mention your brand, it signals to search engines that your business is trusted and relevant. This can result in improved rankings and increased organic traffic to your website.
Why Businesses Monitor Their Brand Mentions
Businesses monitor their brand mentions for their marketing, intelligence, and reputational benefits. For instance, a business that monitors its brand mentions will know what customers, influencers, and the media say about them. This allows them to gain valuable insights into how the public perceives its brand.
This helps businesses to gauge their reputation, identify trends, and respond promptly to feedback or concerns. For example, a sudden spike in negative mentions could indicate a problem with a product or service.
On the other hand, positive mentions are excellent opportunities for engagement and marketing. For instance, a business may release specific ads when it realizes its target audience associates it with certain positive emotions.
Brand mentions also allow businesses to gather intelligence about their competitors. They can then use this information to identify gaps in the market and uncover new opportunities.
How to Monitor Your Brand Mentions
SEO tools that crawl the web have features that allow bloggers to monitor their brand mentions. However, these tools are typically paid and offered with other SEO products, which you may not need. They may also have limits to how many palabras clave you can track.
You may monitor your brand mentions using Google Alerts. It is a free notification service offered by Google and does not have most of the limitations of other SEO tools. You can refer to this guide on monitoring your site with Google Alerts.
When you set up your alerts, make sure to include common misspellings of your brand. For example, if your brand is Coca-Cola, you could also track common misspellings like CocaCola y Coca Cola. That way, you know your brand mentions even when the blogger makes an error.