What is a Primary Keyword?
A primary keyword is the main keyword an SEO or content creator wants a piece of content to rank for. It is also called the focus keyword, and it is the keyword around which the content is primarily optimized.
The primary keyword is crucial to the content creation process. Typically, it determines what subtopics will be covered in the content. It differs from the secondary keyword, which refers to the other keywords a content wants to rank for. These secondary keywords are usually related to the primary keyword.
A piece of content typically has one primary keyword and one or more secondary keywords. For example, a webpage looking to rank for the primary keyword, yoga, may be optimized to rank for secondary keywords like yoga poses, yoga benefits, yoga for beginners, and yoga classes.