What are Branded Keywords?
A branded keyword is a keyword that contains the name of a brand, product, or business.Â
A branded keyword could be the brand name in whole or in part, for example, Rank Math
. It could also be the brand name along with some other words, for example, Rank Math SEO plugin
.Â
Branded keywords belong to a category of keywords called navigational keywords.Â
Navigational keywords are keywords a visitor uses to search for a particular site. Usually, a person searching for a branded keyword wants to head to the brand’s website.Â