Qu'est-ce que Google Merchant Center ?
Google Merchant Center est un outil qui permet aux détaillants en ligne d'afficher leurs produits sur Google. Les entreprises l'utilisent pour présenter leurs produits à des clients potentiels recherchant des produits similaires sur Google.
Les produits configurés via Google Merchant Center peuvent être affichés sur plusieurs services Google, notamment :
- Recherche Google
- Google Achats
- Google images
- Google Maps
- Youtube
Lorsqu'il est affiché dans la recherche Google, le produit peut apparaître sous la forme d'un résultat enrichi sur la page de résultats de recherche, comme indiqué ci-dessous.
Il peut également être affiché dans le graphique de connaissance du produit de la page des résultats de recherche.
Dans le cas de Google Images, le produit est affiché sur la page de résultats Google Images. Les images des produits peuvent être affichées aux côtés d'images provenant d'articles de blog et de plateformes de partage d'images, comme indiqué ci-dessous.
Il peut également être affiché lorsque la fonction Lens de Google Images est activée.
Vos produits seront répertoriés gratuitement aux endroits mentionnés ci-dessus. Cependant, Google offre la possibilité de diffuser des annonces payantes sur ses services.
Benefits of the Google Merchant Center
The Google Merchant Center provides ecommerce stores with a series of benefits. We will now list some of them below.
1 Increased Visibility
Products listed on Google Merchant Center appear in several Google services and platforms, including Google Shopping and Google search results pages. This gives businesses direct access to ready-to-buy customers for free.
2 Targeted Advertising
Businesses can manage Google shopping ads from their Google Merchant Center dashboard. This allows businesses to run their SEO and ad campaigns from a single platform without requiring them to run their ads from the Google Ads platform.
3 Product Information Centralization
The Google Merchant Center is a one-stop location for stores looking to manage and update their product information across Google. This saves online stores the time and effort they would have spent using multiple Google tools and services.
4 Improved User Experience
A Google Merchant Center account is a requirement for stores looking to get their items on shopping-related rich results like product carousel and seller ratings. These rich results improve an online store’s visibility and allow searchers to make informed purchasing decisions directly from search results pages.
5 Enhanced Reporting and Insights
The Google Merchant Center provides online stores with insights into their store’s performance across Google’s platforms and services. These reports provide them with valuable insights into their product’s performance, customer behavior, and sales trends.
How to Open a Google Merchant Center Account
Opening a Google Merchant Center account is a straightforward process. However, you should know that the Merchant Center is intended for ecommerce businesses that have an online store and sell physical items.
The Merchant Center does not work for ecommerce businesses without online stores or businesses that sell services. Service-based businesses and offline retailers can consider SEO ou Google Ads for their marketing. Offline retailers should also consider local SEO.
1 Head to the Google Merchant Center
Dirigez-vous vers le Google Merchant Center et cliquez Sign up for free. Once done, log into your Google account.
2 Confirm You Have an Online Store
Google will ask if you have a physical store and sell items online. If you agree to sell things online, Google will require you to enter your store URL. Once you have done so, click Continue.
Next, scroll down and click Continue to Merchant Center.
3 Enter Your Business Details
Then, enter the name of your business and the country where it is located. Once done, click Continue to Merchant Center.
4 Complete Your Verification
You have successfully created your Google Merchant Center account. You can click Get Started to access your Merchant Center dashboard.
Google will list the requirements you would need to complete to get your products on Google’s platforms and services. The steps are straightforward. Just click on them one after another to complete the verification process and get your products on Google.
