What is Search Engine Poisoning?
Search engine poisoning is a technique used by spammers and hackers to manipulate search engine results and steal the sensitive information of their visitors.
Search engine poisoning is executed by injecting harmful code into legitimate websites or creating fake websites that mimic an original site. These fake sites are registered with domain names that can be confused with that of the original site. For example, if the actual site is jouwdomein.com, the fake one would be yourdomian.com.
These malicious sites are then promoted using black hat SEO or pay-per-click (PPC) advertisements. Visitors that click on these results are directed to the malicious web pages where their sensitive information is stolen, or malware is downloaded to their computer.