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What are SERP Features?

SERP 機能とは、従来のオーガニック検索結果以外の、検索エンジン結果ページ (SERP) 上のすべての結果を指します。

The SERP features displayed on a search results page differ depending on the search intent. For example, these are some SERP features displayed when we searched for the Taj Mahal.

SERP features for a place

SERP features provide visitors with information and options related to their search terms. This allows visitors to find the information they seek without clicking on the sites in the search results. Some common SERP features include:

  • Featured snippets
  • Knowledge panel
  • People also ask
  • Local pack
  • Image pack
  • Video carousel
  • Top stories
  • サイトリンク
  • 広告
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