What is Structured Data?
I dati strutturati si riferiscono a qualsiasi dato creato e archiviato in un formato standardizzato in modo che sia gli esseri umani che le macchine come i motori di ricerca possano facilmente comprenderne il significato.
Structured data ensures that different sites can provide the same information to search engines irrespective of the site’s design or the language or format in which the content is published.
Schema Markup is a type of structured data that uses the vocabulary defined by Schema.org and can be added to webpages using JSON-LD, Microdata, or RDFa formats.