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What is Link Equity?

Link equity is the value and authority a webpage passes to any webpage it links to. It is also called link juice.

Sites generally pass authority to the sites they link to. The amount of authority passed depends on several factors, including the authority of the linking site and the relevance of the topics on both sites. 

This link equity can positively impact the visibility and ranking of the receiving page in search engine results. The more high-quality and authoritative links a webpage has, the higher its link equity and the more likely it is to rank well in search engines. 

It is important to build a strong link profile by earning quality backlinks that improve your website’s link equity. As a rule, you want authoritative sites in related niches to link to your site. 

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