What Is Query Deserves Freshness?
Query Deserves Freshness (QDF) refers to the ranking systems Google uses to determine when users are likely to prefer recent information about a search query. The systems then adjust the results page to prioritize fresh and relevant content, which is then shown to the user.
Per esempio, when a user searches for “earthquake,” the query deserves freshness systems get Google to display news reports and announcements about recent earthquakes rather than general information about earthquakes.
Similarly, when a user searches for the title of a newly released movie, the systems know the user is more interested in its ratings rather than news about its production. In response, they display trailers, showtimes, ratings, and reviews about the movie.
With that said, the query deserves freshness systems typically activates for queries related to product releases, breaking news, trending topics, public health alerts, ongoing sports events, political events, and natural disasters.
Importance of the Query Deserves Freshness Systems
The Query deserves freshness (QDF) systems enable Google to provide users with relevant, timely, and trending results. This improves the user experience for visitors, reduces the number of searches they have to make, and keeps them on Google’s systems for longer.
In the case of your money or your life (YMYL) keywords, such as those involving earthquakes and public safety information, the query deserves freshness system allows users to know what is going on and provides them with timely information that can be crucial for their health and safety.
As for bloggers, the query deserves freshness system guarantees their time-sensitive content can rank quickly on pagine dei risultati di ricerca. This assures them of quick results, which in turn encourages them to create new content and update existing content.
How to Optimize for Query Deserves Freshness
While optimizing for the query deserves freshness systems, make sure to pay attention to your money or your life (YMYL) keywords, as those may be challenging or even impossible to rank for unless you are an already established, high-authority, or government-owned website.
With that said, here are some ways to optimize for it.
1 Publish Trending Content
Create content around trending or time-sensitive topics. However, while speed is critical, it is essential to pay attention to accuracy, as search engines strive to display trustworthy and accurate information to their users. So, do not compromise quality for speed.
2 Update Relevant Webpages
Ensure to update relevant trending topics at regular intervals. For instance, news articles, political events, and sports scores are typically trending, and it is pretty normal for users to search for them repeatedly.
If you publish such content, ensure that you continuously update it with new statistics, reports, and the latest developments as they occur. This positions you as an authority and increases your chances of being favored by the system.
3 Add Publish and Update Dates
Ensure to display accurate published and modified dates on your content. This helps search engines to evaluate its freshness. It also helps to build transparency and credibility with your audience, and assures them that the content is fresh.
4 Submit Content to Google News
Ensure to submit news-type content to Google News. This increases the likelihood of your content being seen by visitors. It also enables Google to display your content at various locations, including dedicated news items sections, such as news carousels and top stories sections.
5 Get Your Content Indexed Quickly
The faster your content gets indexed, the quicker it appears, and the higher its chances of getting in front of users who are searching for it. Therefore, ensure that you request search engines to index your new or updated pages as quickly as possible.
You can refer to this guide to get Google to quickly index your content using Rank Math.
6 Include Relevant Structured Data
Structured data helps search engines to better understand your content. So, make sure to include appropriate Schema, as they can improve visibility and make you eligible for ranking positions tied to freshness and credibility.