What is URL Structure?
URL structure refers to the appearance of your URL. In other words, it is what your URL looks like. It is a Google ranking factor.
The URL structure refers to everything that makes up the URL. From the protocol (
https://) to the domain name, subdomains, top-level domain, and the URL slug, including the parameters.
A good URL structure provides information about the webpage to the user and builds trust.
Search engines can also use your URL structure to determine your hierarchy and understand how your content is related to one another.