What is Link Rot?
Link rot refers to the phenomenon whereby a link on the internet becomes broken or non-functional over time. Visitors who click on the rotten link are redirected to an error page.
Link rots occur when the resource being linked to is removed from the internet or moved to a new location. If the link is not updated to reflect the new location, it would lead to a dead end, causing a link rot. The links themselves are referred to as broken links.
Link rots lead to poor user experience for visitors on the site from which the link originates. It also negatively impacts SEO, as sites with many broken links could suffer a loss of credibility and search traffic.