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What is AI Content?

AI content refers to text, audio, video, and images created using artificial intelligence (AI) programs. These AI programs are powered by algorithms and models capable of producing content indistinguishable from one created by a human. 

You can generate AI content by entering some instructions into your AI tool. These instructions are called prompts and are used to inform the AI tool with the details of the content you want to create. When prompted, the AI tool generates content accordingly.

Importance of AI Content

Bloggers use AI to speed up the content creation process. Content creation is typically expensive and time-consuming. In the case of writing, writers usually spend much time researching, writing, and editing their content.

AI tools are intended to reduce the time writers spend creating content and allow them to create more content in less time. This makes AI content faster and cheaper than human-generated content. AI is also helpful for overcoming writer’s block, in which a writer does not know what to write or how to proceed with writing a piece of content.

Google’s Recommendation on AI Content

Google has confirmed that it permits AI content and will allow it to rank on search results pages. Google mentions it in this documentation, where it clarifies that it will reward helpful content created using AI.

Google was not open to AI-generated content at a point; however, this changed after the Helpful Content Update of September 2023, when Google switched from insisting on bloggers only publishing content ‘written by people’ to publishing content ‘written for people.’

Google Helpful Content System Update

 

However, Google expects all AI content to have some human touch. That is, the writer should get involved in the content creation process. This is essential as an AI may not capture your writer’s voice and may create content that is not very coherent. So, the human touch ensures that the content is helpful and high-quality.

How to Detect AI-Generated Content

It is challenging to identify AI-generated content. Multiple AI detection tools typically fail in this role. One even claimed that the US Constitution, written in 1787, was generated using AI.

AI detection tools mentioned that the US Constitution was written by AI

Even OpenAI, the creators of ChatGPT, had to shut down their AI detection tool after it failed at differentiating between human and AI content. So far, there is no guaranteed method of detecting AI content.

Instead of attempting to differentiate AI content from human-generated content, you should focus on creating helpful content. Google allows bloggers to publish AI content insofar as it is helpful and provides value to visitors. 

Questions fréquemment posées

What is an AI Content?

AI content or artificial intelligence content refers to content created using artificial intelligence programs. These programs are trained to create content similar to that of humans. These AI programs are also called generative AI programs.

Is It Legal to Use AI Content?

It is perfectly legal to use AI content. You should, however, ensure that your content complies with platform guidelines and ethical standards. If your region also has laws regarding how AI content can be used, you should make sure to abide by those. You should also review and edit your AI content for accuracy, originality, and quality. 

How Do I Make AI Content?

You can generate AI content using Content AI. Content AI  contains 40+ AI tools to assist with your content research, creation, editing, and marketing tasks.

How Do I Find AI Content?

It is almost impossible to identify AI content. While multiple tools exist to identify AI content, they are typically unreliable. They are known to flag human-generated content as AI and AI-generated content as that of a human.

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