What is Website Authority?
Website authority is an estimate of how reputable and influential a website is. The higher a site’s website authority, the higher its likelihood of appearing in search results, as they have more trust and visibility.
A site with high authority will usually have lots of backlinks from high authority sites. Similarly, it will usually link out to other high authority sites.
Receiving a backlink from a high authority site is always good news as it indicates that your content is helpful enough to be linked to. This increases the trust search engines have in your site.