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What is Website Authority?

Website authority is an estimate of how reputable and influential a website is. The higher a site’s website authority, the higher its likelihood of appearing in search results, as they have more trust and visibility. 

A site with high authority will usually have lots of backlinks from high authority sites. Similarly, it will usually link out to other high authority sites. 

Receiving a backlink from a high authority site is always good news as it indicates that your content is helpful enough to be linked to. This increases the trust search engines have in your site. 

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