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What are Inbound Links?

Inbound links are hyperlinks that point to your site from another site. These are also called as backlinks.

Inbound links are good for SEO as they inform search engines that your site has quality content worthy of being linked to. This improves your authority and credibility and can positively impact your search engine rankings. 

Aside from the SEO benefits, inbound links are also a good source of referral traffic. Visitors could click on the link to visit your site, increasing the visibility of your content. Even when they don’t click, inbound links containing your personal, product, business, or brand name will increase your brand awareness as more people get to know you.

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