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What is Top of the Funnel Content (TOFU)?

Top of the funnel content (TOFU) refers to content targeted at potential customers at the beginning of their buyer’s journey. These customers have low awareness of your product or service.

Since they have little to no idea about your idea, the main goal of TOFU content is to provide these customers with valuable and educational content. This content is intended to attract, engage, and consequently get them to visit your site, sign up for your newsletter, subscribe to your channel, or follow you on social media. 

Some examples of TOFU content include:

  • Blog posts
  • Infographics
  • Social media posts
  • Videos
  • Quizzes
  • Ebooks
  • Whitepapers
  • Podcasts
  • Webinars
  • Checklisten
  • Case studies
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