What is Referral Traffic?
Referral traffic refers to visitors landing on your site after clicking on your link at an external site. It is one of the traffic sources reported by Google Analytics. The site from which the traffic originates is called the “referrer.”
Some traffic analytic tools include traffic from social media apps in their referral traffic report. However, others, like Google Analytics, report social traffic separately from referral traffic.
Your referral traffic data allows you to identify the sites driving visitors to your site. That way, you can gather insights into the effectiveness of your link-building, partnership, and marketing efforts.