編集リンクとは何ですか?
An editorial link is a link that is naturally inserted into a piece of content. The site receiving the link did not pay for or request it. Instead, the origin site found the content on the receiving site helpful and decided to link to it.
Editorial links are usually used to provide additional context, references, or credibility to the content published on the site from which it originates. Unlike paid or sponsored links, editorial links are earned naturally based on the quality and relevance of the content.
Editorial links are a type of natural link. They are great for SEO and are considered trustworthy by search engines. Search engines treat them as a recommendation by the linking site. For this reason, they can positively impact the authority, rankings, and organic traffic of the site receiving it.
Importance of Editorial Links
Editorial links are among the most valuable backlinks in SEO and content marketing. Unlike paid or self-created links, editorial links are earned organically when other websites or bloggers reference your content and link to it in their articles.
Search engines consider these editorial links a strong vote of confidence in your content’s quality, relevance, and authority. Such links indicate that your content is trustworthy and valuable to readers, which makes them helpful for boosting your search engine rankings.
Additionally, editorial links often come from relevant and authoritative sources within your niche, which further strengthens your blog’s topical relevance, expertise, and authoritativeness in the eyes of both readers and search engines.
Examples of Content That Earn You Editorial Links
Sites that publish high-quality and shareable content are likelier to receive editorial backlinks than those that do not. There is no single type of content guaranteed to earn these links, but here are some examples of content that can help you attract editorial backlinks.
1 Original Studies and Research
Original research, studies, surveys, reports, statistics, and experiments provide unique insights not available elsewhere. This makes them likelier to earn editorial backlinks, particularly when quoted by bloggers and websites interested in such stats and reports.
However, a site must be authoritative and trustworthy before others can make it the go-to resource in your niche. So, you should ensure your site is authoritative and has some decent ranking to earn such editorial links.
2 In-Depth Guides and Tutorials
In-depth guides and tutorials offer comprehensive, step-by-step solutions to common problems or questions. These guides often rank well in search engines due to their depth and are particularly effective for earning links from beginners or those looking for detailed explanations.
In-depth guides also position your blog as an authority, which further encourages other bloggers to cite your work and give you editorial backlinks.
3 Expert Roundups and Interviews
Expert roundups and interviews are a great source of editorial backlinks because they feature insights from industry leaders. This content tends to be shared widely on social media, and the popular figures you interviewed may share your post too or even link back to you.
4 Case Studies and Success Stories
Case studies and success stories earn editorial links because they provide real-world examples of strategies or solutions that have worked. When you showcase measurable results or actionable takeaways, other bloggers and businesses often link to your content as proof of concept or inspiration.
This type of content is particularly effective in industries like marketing, business, and technology, where practical examples are highly valued.
5 Infographics and Visual Content
Infographics and similar visual content are great ways to present complex information in an easily digestible and shareable format. When you create visually appealing graphics summarizing data, processes, or concepts, other sites are likelier to embed and link to them, earning you an editorial link.
Infographics are particularly effective because they can be repurposed across various platforms. Additionally, they tend to attract more engagement on social media, which can lead to more exposure and backlinks.
6 Trend Analysis and Industry Insights
Trend analysis and industry insights are valuable content that analyzes current trends and uses them to predict future events about an industry, product, or market. They help businesses, readers, and investors make informed decisions and stay ahead of the competition.
Such content is especially popular in fast-moving industries like technology, finance, and marketing and are a great way to earn editorial links from bloggers and journalists who often link to it to support their own reports and analysis.
7 Comprehensive Lists and Resource Pages
Comprehensive lists and resource pages are one-stop references that contain a detailed list of helpful tools, websites, or strategies for visitors in a niche, industry, or market.
Comprehensive lists and resource pages are particularly effective because they save the readers time. They also position your site or tool as an authority and are a great source of revenue, particularly when you have a tool that is linked to.
8 Breaking News and Exclusive Stories
Breaking news and exclusive stories provide timely, unique information that others want to share with their audience. When you are the first to report on a development or uncover a story, bloggers and journalists often link to your content as the primary source.
This type of content is particularly effective in industries like journalism, entertainment, and technology, where being the first to break news matters.
9 Free Online Tools
Free online tools are a great way to earn editorial links. These tools perform various functions depending on your niche and target market. For example, our SEO アナライザー, robots.txt tester、 と meta tag analyzer are free tools we provide to visitors.
Other bloggers will link to such tools as part of their roundup posts, comprehensive lists, and resource page-style content, or even in regular blog posts and knowledge base articles.