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What is a Natural Link?

Natural links are backlinks acquired without solicitation or payment by the site receiving the link. Site owners typically earn natural links when other websites find their content valuable and decide to link to it.

Search engines consider natural links trustworthy and authoritative, and receiving one indicates your website provides valuable content that others find helpful.

Types of Natural Links

Some types of natural links include:

  • Editorial links
  • Citation links
  • Resource links

We will briefly address them one by one.

Editorial Links: Editorial links are links in blog posts, news articles, or opinion pieces published by the linking site. 

Citation Links: Citation links are found in academic and research articles to provide a reference or source of information.

Resource Links: Resource links are found on sites or pages that curate helpful resources. The pages containing these links are called resource pages. 

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