What is a Link Exchange?
Un échange de liens est une pratique dans laquelle deux sites Web acceptent de créer des liens entre eux pour augmenter leur nombre de backlinks et améliorer leur classement dans les moteurs de recherche.
For example, let’s assume there are two sites named Site A and Site B. To perform a link exchange, Site A will link to Site B. In exchange, Site B will link back to Site A.
Link exchange is a white hat SEO technique. However, it is essential to note that aggressive or irrelevant link exchanges done to manipulate search rankings are considered a black hat SEO technique. These sorts of link exchanges are categorized as link schemes.
Like other link schemes, aggressive link exchanges violate Google’s guidelines and may result in manual penalties or deindexing.