What is an Interstitial Ad?
Interstitial ads are advertisements that cover the screen of a mobile app. The ads are displayed at set time intervals or at transition points in the app.
A transition point is the point at which an app user moves from one screen to another. For example, after clicking on a button while using the app, or when moving from one level to another in a mobile game.
Interstitial ads block out the app’s content, making it inaccessible until the user closes the ad or clicks on its call to action.