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What is Google Top Heavy Update?  

La mise à jour Google Top Heavy est une mise à jour majeure de l'algorithme destinée à réduire le classement des sites qui affichent trop d'annonces au-dessus de la ligne de flottaison.

Above the fold refers to the content at the top area of a webpage, which the visitor sees the moment they land on the webpage.  

The Top Heavy Update was released on January 19, 2012. It was later actualisé on October 9, 2012, and refreshed on February 6, 2014. 

In its official documentation, Google referred to the update as the Page Layout Algorithm Improvement. Google mentioned that it would affect the following sites.

  1. Sites that don’t have a lot of visible content above the fold.
  2. Sites that dedicate most of the screen above the fold to ads. 
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