What is an Editorial Link?
A link that is naturally inserted into a piece of content is called an editorial link. The site receiving the link did not pay, request, or participate in any action to receive the link. Instead, the author or publisher of the linking site found the content helpful and decided to link to it.
Editorial links are a type of natural link. They are great for SEO and are considered trustworthy by search engines. Search engines treat them as a recommendation by the linking site. For this reason, editorial links can positively impact the authority, rankings, and organic traffic of the site being linked to.