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What are Sitelinks?

Sitelinks refer to the links that Google includes under the text results on search engine result pages. These links point to other important webpages on the site.

For example, the below sitelinks point to different webpages on the same site.

Example of sitelinks that point to different pages on the same site

Google only includes sitelinks when it thinks they are relevant to the search query. They are mostly seen for branded search terms or navigational queries. You should follow the sitelinks best practices below to ensure that Google can find your site’s links. 

  • Use internal links that point to the important pages on your site
  • Use descriptive and relevant anchor text with internal links pointing to your important pages
  • Use short and accurate titles and headings on your important pages
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