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What is URL Rating (UR)?

URL Rating is an SEO metric developed by Ahrefs that measures the strength of a page’s backlink profile.

The URL rating is determined by analyzing the quality of internal links and dofollow backlinks pointing to a URL and then scored on a logarithmic scale of 1-100. Higher scores indicate a more robust and better URL rating. 

Ahrefs uses the URL rating metric similar to how Google uses PageRank. However, the URL rating is not a ranking factor and is not used by Google.

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