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What is Site Migration?

Site migration refers to any substantial change to your site’s location, structure, or design that could affect the search engine visibility of your site. For example, moving your site from one domain, hosting, server, content management system (CMS), protocol, theme, or permalink to another is considered site migration. 

Site migration is typically done to improve a site’s performance, user experience, or search engine rankings. However, it is crucial to execute it properly, as improper migration could lead to broken links, traffic loss, and other SEO and technical issues that may make your site unusable and unstable. 

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