孤立ページとは何ですか?
Orphan pages are webpages that do not receive links from other pages. They are pages と no internal links from other pages on the same site or inbound links from an external site.
Search engines typically do not know that the orphan page exists. This is because search engines discover new pages by following the links on the previous pages they visited. For instance, when a search engine crawler arrives at a webpage, it takes note of the links on the page.
However, since orphan pages do not have any links pointing to them, search engines would not know they exist and cannot crawl, index, or display them on search results pages.
Why Orphan Pages Are Bad for SEO
Orphan pages are bad for SEO because they cannot be discovered また indexed by search engines. Search engines typically find your pages by following the internal links and external links pointing to them. If you have a サイトマップ, they can discover your pages using your sitemap.
However, not all sites have sitemaps. Besides, search engines may not crawl sitemaps and follow their links at the same rate as they follow the internal and external links that lead to a page.
This means that orphan pages have a very high chance of never getting discovered by search engines. Pages that are not discovered cannot be crawled and indexed, and pages that are not indexed cannot appear on search results pages.
Aside from the discoverability issues, orphan pages also do not receive ページランク と link equity from the other pages on the site. This means that search engines cannot accurately assess their quality and relevance or determine their appropriate rankings.
So, such pages would have ranking issues, even if the search engine manages to discover them.
What is Not an Orphan Page
To be specific, an orphan page is a page that does not receive any link from any webpage. In other words, the orphan page does not have internal or external links pointing to it.
A dead page is not an orphan page. A dead page is a page that does not receive any traffic. However, it typically has links pointing to it and may link out to other pages, too.
Dead pages may not receive traffic because they are old or outdated and have not been updated in a while. However, they are not orphan pages and may have even ranked in the past.
A page that does not receive a link from an actual webpage but receives links from a site’s header, menu, footers, or category page is not an orphan page. Such links are classified as navigational links, which are a type of internal links.
While navigational links may be set to ノーフォロー and may not pass PageRank and link equity, they are still discoverable by search engines.
How to Identify the Orphan Pages on Your Site
You can easily identify orphan pages on your site using Rank Math PRO. To get started, install Rank Math and upgrade to Rank Math PRO.
Once done, head to Posts また Pages WordPress ダッシュボードから。
Next, select Orphan Pages from the Rank Math dropdown menu at the top of the page and click フィルター.
Rank Math will instantly show you the orphan posts and pages on your site. You can now update those posts or pages with relevant internal and external links. You should also edit other posts and pages with internal links pointing to the orphan page.