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What is a Transactional Query?

Una query transazionale è una query di ricerca utilizzata dagli utenti che desiderano completare una transazione o acquistare un articolo ma devono ancora decidere da dove acquistarlo.

Transactional search queries typically include the name of the desired product along with keywords like buy, purchase, used, cheap, or discount. Search engines usually return product pages in response to transactional queries. For example, this is what the Google search results page looks like when we enter “buy yoga mats.”

Transactional query example

Transactional queries are usually highly competitive. However, they’re a great traffic source for bloggers and business owners looking for an audience ready to buy.

🇮🇹 Italiano