What Is Google Stacking?
Google stacking is a link building technique that is executed by interlinking multiple Google-owned services like Docs, Sheets, Photos, and Slides, to a site. This helps to build authority and pass link equity and PageRank to the target site.
Google stacking also allows businesses to create multiple brand mentions across the web. This strengthens their presence on Google pagine dei risultati di ricerca, allows them to build credibility, and assure Google of their business information.
Importance of Google Stacking
Google stacking is based on the premise that Google favors content hosted on its own domains, services, and platforms. Some bloggers believe such content can pass valuable link equity e PageRank to their site.
They also believe that such content signals to Google that their site and content is credible, trustworthy, and authoritative enough to be displayed on search results pages. So, they create content on Google-owned properties and link it to their own websites in an effort to improve their rankings on search result pages.
Aside from the SEO benefits, Google stacking also allows businesses to create multiple mentions of their business details, particularly their name, address, and phone number (NAP). This is considered a local citation, and improves the business’s chances of ranking for local keywords.
However, some bloggers believe Google stacking has become less effective over time, particularly as it has become common with spammers. Some bloggers even consider it an outdated SEO technique and believe it no longer works anymore.
How to Execute a Google Stacking Campaign
Google stacking is pretty much straightforward to execute. In summary, you only have to create content that is relevant to your site and niche, publish it to the stack, and link it to other stack properties and your main site.
1 Identify Your Target Keywords
The first step is to identify the parole chiave for which your content will be optimized. You should have these keywords and topics already. If you do not, then do some keyword research to uncover them. The topics and content you will subsequently create will be related to these keywords.
2 Create a New Google Account for the Project
Now, create a new Google account specifically for your stack. This helps you to stay organized and allows you to separate your personal and business accounts from the stack.
3 Create a Branded Google Site
Once done, head to Google Sites and create a new site. Make sure to populate it with your target keywords and business details if applicable. However, take care to avoid keyword stuffing or engaging in any spammy content creation technique.
You should also ensure to keep the Google site’s branding consistent with that of your main site. So, make sure to use the same colors, taglines, and tone as you do on your main site. You should include outbound links that point to your main site.
4 Create Multiple Google Properties
The next step is to create multiple Google properties. While the specific ones you create will vary, you will likely create them across Google Docs, Sheets, Slides, and Maps.
Overall, make sure to populate these properties with helpful, people-first content. The content should be practical and include relevant media (photos and videos) when necessary.
They should also contain your target keywords, business details, NAP (name, address, and phone number), and links to your main site and other properties within the stack. As usual, make sure the links and content are relevant to the rest of the content.
5 Publish Relevant Properties
Once done, review the settings of your properties to ensure they are available to anyone on the web. This setting allows your property to function like just another webpage on the web.
For example, you can publish a Google Doc to the web by navigating to File → Share → Publish to web. Google will usually index the content once you have allowed it to publish it to the web.
6 Build Backlinks to the Properties
You can build backlinks to your properties usando blogs, forums, and social media. As usual, you should stay away from spammy link building techniques and focus on building links from reputable and relevant sources.
The stack itself is not a one-and-done thing. You will continuously improve and update it over its lifetime. You will also publish new content as new events unfold within your niche. All these assure Google that you are still updating the stack and it is not another abandoned project.