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What is Domain Age?

Domain age refers to how long a domain has been registered. For example, a domain registered in 2015 will be considered ten years old in 2025.

Many site owners suspect domain age is a Google ranking factor. This has made them prefer registering domains previously registered to other owners. However, Google’s search advocate, John Mueller, has clarified that domain age has zero SEO benefits.

Image of John Mueller saying domain age is not a ranking factor

Google has also clarified that it begins calculating the domain age starting from the date it first discovered the domain and not the day the domain was registered. So, it may not be unusual for Google to think your domain is younger than it actually is. 

🇮🇹 Italiano