What is Blog Commenting?
Blog commenting is the practice of leaving valuable comments on a blog. It is part of an SEO and marketing strategy to help the commenter build relationships with the blogger and their audience. The comments left in a blog commenting campaign are typically in-depth and provide additional value to the content.
How Blog Commenting Works
Blog commenting used to be done for backlinking purposes. Nowadays, bloggers do it to build genuine relationships with other bloggers, particularly those who run high-authority sites.
Blog commenting is most effective when done on sites run and operated by a single blogger. These bloggers are usually authorities in their niche and have a large following. However, they often publish all their content or specific types of content while relying on third-party writers to publish other types of content.
These bloggers typically have a relationship with their audience and monitor their comment section, particularly within the first few hours after publishing a piece of content. It is pretty normal for them to reply to their audience’s comments.
Benefits of Blog Commenting
Blog commenting helps bloggers to build relationships with other bloggers. This relationship can have SEO and marketing benefits for the bloggers involved. For example, it may lead to features, backlinks, link exchanges, and guest posting opportunities.
Some bloggers may also leave their blog URLs in the comments. These links are essentially backlinks. While they often have little SEO benefits and rarely pass link equity ja Sivujärjestys, they can send some traffic to the site that is being linked to.
Although this traffic is not large, it is often ultra-targeted and will bring in leads who are very interested in you and your content. This targeted traffic is often highly engaged and likely to convert into leads or customers.
Blog Commenting Best Practices
Blog commenting is a slow process that can take considerable time to yield results. It requires time, commitment, and knowledge of the industry or niche and may not work for new bloggers or bloggers looking to generate backlinks quickly or at scale.
1 Leave Your Comment Early
Blog commenting is most effective when you leave comments within the first few hours after the article is published. This ensures your comment is at the top of the comment section and increases the likelihood of the blogger seeing and replying to it.
2 Monitor the Target Site With an RSS Feed Reader
It will be challenging to manually monitor the sites you are targeting. Instead, sign up for RSS feed reader services to monitor the sites and inform you whenever new content is published. This ensures that you can find the content quickly and reply to it.
3 Leave Comments Consistently on the Blog
Blog commenting is not a one-and-done deal. You must leave multiple comments on the same blog. This builds familiarity and trust and increases your chances of getting noticed by the blogger. So, you would need to follow the blog for a while and leave helpful comments on the new content they publish.
4 Read the Blog Post Before Commenting
Blog commenting only works when you leave valuable insights on the target blog. Make sure to read the entire post to understand its topic and what has been discussed. Once done, you can leave valuable and relevant comments.
If you do not read the content, you may leave off-topic and irrelevant comments, which would sound odd and appear spammy or attention-seeking.
5 Leave Valuable Comments
Avoid leaving generic comments like “Great post!” ja “This is a nice article.” These comments lack depth and will often come off as automated and spammy. Instead, make sure your comment is unique and in-depth. It can be short, but it must be helpful.
6 Include Your Real Name
Using your real name or a well-known alias adds authenticity and helps build trust with the blog author and their audience. It indicates your comment is not spam and makes it easier for the blogger and audience to recognize and connect with you.
7 Only Include Links if Allowed
Only include relevant links in your comment. Even in such situations, you should review the blog’s commenting guidelines and ensure it is allowed. Avoid spamming or inserting unnecessary links, as this can harm your reputation and lead to your comment being deleted.
8 Keep Your Comments Concise
Short, focused comments are more impactful and show respect for the readers’ time. They are also easier to read and more likely to engage the blogger and their audience. Your comment should not be longer than necessary; otherwise, it may overwhelm the blogger and their audience.
9 Respond to Replies to Your Comments
Responding to replies to your comments fosters a sense of community and keeps the conversation alive. It shows that you’re actively engaged and interested in the discussion. This establishes you as a thoughtful participant and can lead to deeper connections with the blogger and their audience.
10 Avoid Promotional Statements
Avoid making direct or indirect references to yourself or your business. Such action is considered spammy and can damage your reputation and make you appear salesy and untrustworthy.
11 Avoid Grammar and Spelling Errors
Make sure to proofread your comment before posting. Well-written comments reflect professionalism and attention to detail. They are also more likely to be taken seriously and appreciated by the blogger and their audience.
On the other hand, spelling and grammar errors can distract from your message and make you appear careless.
12 Adhere to Relevant Commenting Guidelines
Many blogs have guidelines on the type of comments they expect from their visitors. The specifics vary, but the guidelines typically include the comment’s tone and whether visitors can include links.
Ensure that you understand these guidelines, as they increase the chances of your comment being approved and reduce the chances that you will be flagged as a spammer.