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What are Web Stories?

Web Stories is a visually rich and interactive format for presenting content on Google Search and Discover. Google considers web stories to be the web-based version of the stories feature used on apps like Facebook, WhatsApp, Snapchat, and Instagram.

Web stories are also called AMP stories. On Google search results pages, they are labeled as “Visual Stories.”


Web stories are created using a mix of images, videos, audio, animation, and text. It is intended to be more engaging and immersive than regular results on a search results page. 

Google requires web stories to include metadata and adhere to AMP specifications to be eligible for display on Google services. You can refer to this guide to creating Web Stories.

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